Target is partaking in campaigns to capitalize on LGBTQ messaging and merchandise and critics are lashing out on social media with calls for boycotts, leading to fears of a Bud Light-like public relations hit.
The retailer’s stock price is down 10.24% in the past month and almost 10% since its March 17 top, just hours before CEO Brian Cornell hailed DEI (diversity, equity, and inclusion) as having been a boon to business.
The controversy is boiling over just days before June’s Pride Month for the LGBTQIA+ community, but Target’s pride page calls for customers to “celebrate, all year long.”
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