Elon Musk’s X is fighting back against what his firm says in an illegal cartel of ad agencies seeking to close down key media outlets.
Linda Yaccarino, the CEO of X, said in a letter to advertisers Tuesday the company has filed a lawsuit against GARM (Global Alliance for Responsible Media) and its members after their financial boycotts of the social media site caused harm to customers and the company.
“After a career in media and advertising, I thought I had seen everything,” Yaccarino, who joined the company as CEO in 2003, said in a video she posted to X.
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